print / DIGITAL
Ponyride is a nonprofit founded within a 30,000 square foot building in Detroit, committed to facilitating the growth of social missions within artists, entrepreneurs, makers, and nonprofits. There is a co-working space, as well as areas that small manufacturing and other businesses can lease below market value.
Ponyride wanted to create a book to tell the story of its first five years, from renovating the building to interviews with past and present residents. Once the book was completed, it was a natural progression to give the website an overhaul and use all of the new content we had collected and designed for the book.